Why Video And SEO Work

video-seo

A lot of my SEO friends are not convinced that video is such a great tool for ranking on Google.

They think that the old days of link building en masse are still here and that they can get to the top the easy way.

But when you use video production to your advantage, and create great videos, you can easily place them on your website and get in the top 10 of Google.

Video Production and SEO

I have been working with a team who actually do video production in Brisbane and have worked on some great videos for my customers.

When you work with such a video team, and produce top quality videos, you can use them almost anywhere. Which is quite an advantage.

Videos on Youtube

For example, you can place a video on Youtube, which as you might have heard is the second biggest search engine in the world.

This has a number of advantages. Firstly, you have access to a huge audience on Youtube, which means that you can drive them to your website via a link in the description of the video.

But from an SEO standpoint, you can also rank more easily in the top ten of Google with a Youtube video alone.

This is not something that many people think about, but it is very powerful, especially when you know how hard it is to rank on the first page of Google today.

Videos on Your Website

A well produced video is also a great plus for your website. Google likes to see media (images and video) on your site, so if you have a top quality video that increases engagement and reduces bounce rate, then they will notice that as well.

Of course, it is also great for your customers. As they will come back to your site again and again to consume your top quality content.

So having video on your website is perfect for all of those reasons too.

But what is also interesting, is that sometimes Google will rank a video from your website on their search results too. Not even having to be on Youtube. Obviously, this requires that you get their attention and have a powerful website, but it is possible.

Ideas for Videos

Now you are probably wondering what kinds of videos you can produce that are useful to have on your website in the first place.

Well here are a few ideas that we have used in the past for our customers, and perhaps they can inspire you as well:

  • Insider videos (what is happening in your company)
  • Product videos (explain what it does, or why it’s great)
  • Informative/educational videos (supporting the theme of your products)
  • Documentary Style (similar to insider videos, but more formal perhaps)

Here is also a great video on ideas for videos (it is for a clothing company, but the ideas are applicable for anyone)

Any type of video works, but it should be useful to your customers and keep them watching. Else there is not much point producing it in the first place.

Give it a Go

No matter what you decide to do with video, give it a go. And try to make it applicable to your audience and of reasonable quality (hence us using a video production company).

If you have any ideas that you want to share on video and SEO, be sure to leave a comment below.

Web Hosting Choices for Your Website

Web Hosting Siteground

There is a lot of choice when it comes to choosing a web hosting company for your website.

Whether you are just starting out and creating a website for the first time, or moving your existing website to a new host, the problem is the same.

So many choices, and they all start to seem the same after a while.

That is why in this post I want to show you some of the things you need to watch out for and also I will give you a recommendation regarding hosting just to help you sort through all the chaff.

Web Hosting Recommendation

One of the first things you need to understand when heading out and choosing a web hosting company is which hosting company to choose.

So to start off with, I am going to recommend a hosting company that many of my customers use and that is SiteGround Web Hosting. If you want to read a review, check out this detailed review of Siteground. This author covers a lot of details. What is included and what is not. And what things they have which really make them stand out.

But now, having given you my recommendation, I want to move on with the meat and potatoes of this post – the features.

Web Hosting Features

Consideration of web hosting comes down to a number of things, but mostly it is features.

The problem is that most of them offer the same features such as:

  • shared hosting (which means you have your website on the same server as others – sharing resources)
  • 24/7 support (email, phone and chat)
  • cPanel for maintaining and changing your website
  • Support for web builders including CMSs like WordPress
  • unlimited traffic and bandwidth (although not always the case)
  • email accounts (although I would recommend that you forward your email to a Google Business account)

So many of these things are the same on almost all hosting company, and they way that they compete is to offer cheap prices. But watch out for this, because often the prices are super cheap for the first year, and then go up a lot the next. Although you could move your site every year and not have a problem with such conditions. I recommend you find a reasonably priced hosting company from the start.

Additional Features

There are some additional features which companies like Siteground offer which although also on shared hosting, can really make the difference to a small business and website owner like you and I.

What are these features, well, let\s take a look.

One of the biggest, which can help WordPress and Joomla websites as far as I know, is caching. This basically makes a simple copy of your pages so that it is a lot faster when your visitors see your pages. No other hosting company offers this kind of thing. And given speed is a huge thing for websites, this is really a helpful feature.

Another thing that many do not offer, or at least in a helpful way is backups. Siteground offers daily backups and keeps 30 days worth for you. So if you get hacked or mess up your website in any way, they can help you to restore the site to a copy where everything was good.

Of course some hosting companies also have lots of downtime. I experienced this with cheaper hosting in the past. But so far, my customers have been happy with Siteground.

Summary

Choosing a web hosting company is hard, but if you take a look and compare the features you will probably end up with a great hosting company like Siteground in the end. If you have any questions about my experience, be sure to leave a comment.

Website Improvements to Help Your Site

Website Improvements

Your website is the key to your online sales efforts. And as such, like your store in the real world, your website needs to be maintained and improved on a regular basis.

There are a number of elements you should be checking and watching out for to make your website the best it can be.

Website Layout

The layout of your website is the key to it’s usability for your visitors and potential customers.

You need to ensure that they can always find what they are looking for and easily. That means your menu/navigation needs to make sense and help them get where they are going. So group your common content into one menu or page. Make sure things are grouped in categories that make sense for your readers too.

You also don’t want too much clutter on your website. Try to keep the following key points in mind when checking your website out:

  • Images in your blog posts
  • lots of white space
  • large fonts where possible
  • little or no advertising
  • as few widgets on the side bar as necessary.
  • blog posts well spaced out with headings and bullet points

All of these things are important as they help your readers to find what they are looking for in your content and on your site in general.

Page Load Speed

Something that I briefly touched upon in my last post, page load speed is super important for your visitors and for Google.

You should be aiming for a load speed around 2 seconds. But a little above that is acceptable. You can use a few of the following tools to check your page load speed and see what you can do to improve it where possible:

Any of these are helpful, but give a few of them a try as they tell you different things about your site and show you how you can improve. Google’s is the toughest, but don’t let that stop you from trying it out.

Colors, Fonts and Images

The last area I want to mention in today’s post is the overall look and feel of your website.

To keep up to date with modern websites, I recommend you pay attention to current design trends. I know it is hard. But it is worth it.

For example you should consider using some of the free fonts available from Google Fonts or other online font resources. Many WordPress themes even come with these font choices available for no effort whatsoever.

You should also have a definite color scheme in mind for your brand and apply that to your website, logo, and images on your website. There is nothing more important than a unified branding when it comes to recognizing your brand across the internet and beyond.

Also try to use as professional pictures as possible, even stock photography and use tools like Pixlr and Canva to create the graphics you need for your site.

In the end both your users, Google and customers will thank you for your efforts in this regard.

Summary

Keeping your website in top form is a very important part of owning a website. And if you take the above tips into account when you are doing this, it will really help.

If you have any questions or comments we would love to hear from you in the comments below.

 

 

How to Increase Traffic to Your Website

I recently found this amazing infographic with some great tips on improving your website to help bring more traffic.

That is something that we all want to have and getting some advice on this is always helpful, so I have included the graphic for you to enjoy.

Below the infographic are some of the key tips on getting your website up to speed and increasing traffic to it.

increase traffic website

1. Create amazing Content

Not something new for any of us, but worth repeating. Create amazing content:

  • unique
  • relevant
  • useful

And make sure it is related to the topics and products of your website.

2. Get On Google+

Being on social media is always useful in generating traffic, and with Google owning Google+, it is perhaps one of the most important.

So do the following:

  • Setup a google+ account and link it to your website
  • Setup your authorship for the website

3. Optimize On Page SEO

Of course never forget the basics, as this is what launches your SEO for your website.

Keep the on page SEO going at all times, so we are talking:

  • URL
  • Headings
  • keywords
  • image alt text

4. Site Performance

Your site should always be running like a tight ship. That means that it is fast and responsive.

It pays to check your site on tools.pingdom.com to make sure it is something like a 3 second load time.

I would also recommend having a mobile responsive site – aka mobile ready.

5. Earn Backlinks

If you are doing all of the above well, you should by now be earning back links from your peers.

In order to increase this, you also need to share your content as much as possible. That way people will see it.

Sending emails to key influencers is also a great idea.

6. Submit your site to Search Engines

Last but not least, make sure your site is submitted to things like Google Webmaster tools and also to Bing.

If they do not know you exist and when you new content is ready, they will not be able to index it and place it in the search engines.

The Current State of SEO

SEO is constantly changing and it pays as a website owner to keep on top of the latest developments.

Google changes their algorithm like I change my underpants. And there have been a lot of changes lately.

From Penguin to Panda and Hummingbird and Pigeon. Google have been very very busy.

And this has a huge effect on how we do SEO in 2014. So what is still working in SEO?

The Basics – On Page SEO

Never forget to keep the basics in mind when it comes to SEO. On page SEO is as important today as it ever was.

So you should be taking care of the fundamentals whenever you publish a piece of content:

  • URL
  • Title
  • Heading tags
  • keyword density
  • Meta description

All of these things are very important as a foundation to the SEO of any given page on your website. So don’t forget to do these before you publish any page to maximize your potential!

Content is Still King

The old statement that content is king, still holds. Google still wants to see you publishing great content and regularly. In fact, the more content you have on your site, the more chance you have of ranking your pages for the keywords that you are targeting.

How often should you publish? Well, there is no answer to this question but another question. It depends on how much time you have. How often your audience is used to receiving new content, or even if they are expecting it at all. Don’t publish something just to publish. Putting poorly though out rubbish onto the internet is not a good policy for anyone.

I would suggest at least once a week, to publish a post on a topic that is related to your main product or service. Or even a related post that leads people to know you as an authority in your niche.

Link Building

Although it is less important than it was, links are still the number one way that Google knows that your site is important. So in that case, link building is still very important for SEO and ranking your website in the top ten of Google. The place that everyone wants to be for sure.

So how do you go about link building in 2014.

Well the number one way to get links it to produce amazing content that people want to link to. Things like definitive guides to a topic, or summaries or in depth material that you have collated. Then go out and find people to share it with, with the hope of getting links from them. Only 1 in 10 might actually link, but it is worth the effort, right?

Getting other types of links is still worthwhile, like social media profiles and a few top directories. It can also pay to go out and comment on blogs in your niche, at least a little bit. A good link profile has all of these kinds of links in one form or another.

Conclusion

Many of the basics of SEO are still the same, only now there is a focus on good links and great content. So make sure you have posting awesome stuff for your readers on a regular basis and all will be golden with Google.

Our New Blog

Welcome to SEO Web Peru’s new blog.

We want to share some of our hard earned knowledge, and blogging is the best way to do that.

So in this blog we will be sharing some tips and tricks and latest news related to SEO and Web Design, so that you can learn all there is to know about the topics.

Of course we want feedback from you too. So if you have any questions, we would love to hear from you. Just pop a note in the comments and we will try to answer your question in the next post.