The Current State of SEO
SEO is constantly changing and it pays as a website owner to keep on top of the latest developments.
Google changes their algorithm like I change my underpants. And there have been a lot of changes lately.
From Penguin to Panda and Hummingbird and Pigeon. Google have been very very busy.
And this has a huge effect on how we do SEO in 2014. So what is still working in SEO?
The Basics – On Page SEO
Never forget to keep the basics in mind when it comes to SEO. On page SEO is as important today as it ever was.
So you should be taking care of the fundamentals whenever you publish a piece of content:
- Heading tags
- keyword density
- Meta description
All of these things are very important as a foundation to the SEO of any given page on your website. So don’t forget to do these before you publish any page to maximize your potential!
Content is Still King
The old statement that content is king, still holds. Google still wants to see you publishing great content and regularly. In fact, the more content you have on your site, the more chance you have of ranking your pages for the keywords that you are targeting.
How often should you publish? Well, there is no answer to this question but another question. It depends on how much time you have. How often your audience is used to receiving new content, or even if they are expecting it at all. Don’t publish something just to publish. Putting poorly though out rubbish onto the internet is not a good policy for anyone.
I would suggest at least once a week, to publish a post on a topic that is related to your main product or service. Or even a related post that leads people to know you as an authority in your niche.
Although it is less important than it was, links are still the number one way that Google knows that your site is important. So in that case, link building is still very important for SEO and ranking your website in the top ten of Google. The place that everyone wants to be for sure.
So how do you go about link building in 2014.
Well the number one way to get links it to produce amazing content that people want to link to. Things like definitive guides to a topic, or summaries or in depth material that you have collated. Then go out and find people to share it with, with the hope of getting links from them. Only 1 in 10 might actually link, but it is worth the effort, right?
Getting other types of links is still worthwhile, like social media profiles and a few top directories. It can also pay to go out and comment on blogs in your niche, at least a little bit. A good link profile has all of these kinds of links in one form or another.
Many of the basics of SEO are still the same, only now there is a focus on good links and great content. So make sure you have posting awesome stuff for your readers on a regular basis and all will be golden with Google.